I’m Jasmae, a UX consultant dedicated to helping startup founders craft successful MVPs and guiding emerging designers toward real-world impact.
Hi, I’m Jasmae.
Lead Product Designer,
Design For Growth,
Nurturing Design Talent
Hi, I’m Jasmae.
Lead Product Designer,
Design For Growth,
Nurturing Design Talent
Hi, I’m Jasmae.
Lead Product Designer,
Design For Growth,
Nurturing Design Talent
USER EXPERIENCE
USER INTERFACE
USER RESEARCH
FRAMER DESIGN
USER EXPERIENCE
USER INTERFACE
USER RESEARCH
FRAMER DESIGN
USER EXPERIENCE
USER INTERFACE
USER RESEARCH
FRAMER DESIGN
Services
Services
Services
Here’s how we can work together
Here’s how we can work together
Here’s how we can work together
The Fintech UX Audit
The Fintech UX Audit
The Fintech UX Audit
Find and fix the costly friction points in your current product.
I perform an expert analysis of your live app or platform to identify exactly where users are struggling and provide a prioritized, actionable plan to improve your core metrics.
Find and fix the costly friction points in your current product.
I perform an expert analysis of your live app or platform to identify exactly where users are struggling and provide a prioritized, actionable plan to improve your core metrics.
Find and fix the costly friction points in your current product.
I perform an expert analysis of your live app or platform to identify exactly where users are struggling and provide a prioritized, actionable plan to improve your core metrics.
Learn More
Learn More
Learn More
The Rapid Innovation Sprint
The Rapid Innovation Sprint
The Rapid Innovation Sprint
Go from a complex problem to a validated prototype in one week.
I specialize in guiding teams through a structured process to design, prototype, and test a new product idea with real users, validating your concept before you write a single line of code.
Go from a complex problem to a validated prototype in one week.
I specialize in guiding teams through a structured process to design, prototype, and test a new product idea with real users, validating your concept before you write a single line of code.
Go from a complex problem to a validated prototype in one week.
I specialize in guiding teams through a structured process to design, prototype, and test a new product idea with real users, validating your concept before you write a single line of code.
Learn More
Learn More
Learn More
Strategic Product Design
Strategic Product Design
Strategic Product Design
Define a long-term vision that aligns user needs with business goals.
I help you conduct foundational research, map the end-to-end customer journey, and build a strategic feature roadmap to ensure you’re building the right product for long-term success.
Define a long-term vision that aligns user needs with business goals.
I help you conduct foundational research, map the end-to-end customer journey, and build a strategic feature roadmap to ensure you’re building the right product for long-term success.
Define a long-term vision that aligns user needs with business goals.
I help you conduct foundational research, map the end-to-end customer journey, and build a strategic feature roadmap to ensure you’re building the right product for long-term success.
Learn More
Learn More
Learn More
Selected Works
Lead design team strategies in fintech, B2B & B2C
Spearheaded design strategy and execution for a suite of platform-based products, leading a 15+ person team across diverse B2C (Retail), B2B (Corporate), and MSME segments to deliver scalable and user-centric experiences.
Coming Soon
Innovative solutions for B2B insurance technology platform
Led the design of innovative B2B insurance platform features, culminating in the ‘Innovative Award’ for Platform Innovation in 2024.
Coming Soon
HQ's crypto business and customers' experience on saved stashes
Designed a user-centric interface for a DAO to democratize property ownership, streamlining the complex process of co-investing in homes and land.
Coming Soon
Selected Works
Lead design team strategies in fintech, B2B & B2C
Spearheaded design strategy and execution for a suite of platform-based products, leading a 15+ person team across diverse B2C (Retail), B2B (Corporate), and MSME segments to deliver scalable and user-centric experiences.
Coming Soon
Innovative solutions for B2B insurance technology platform
Led the design of innovative B2B insurance platform features, culminating in the ‘Innovative Award’ for Platform Innovation in 2024.
Coming Soon
HQ's crypto business and customers' experience on saved stashes
Designed a user-centric interface for a DAO to democratize property ownership, streamlining the complex process of co-investing in homes and land.
Coming Soon
Selected Works
Lead design team strategies in fintech, B2B & B2C
Spearheaded design strategy and execution for a suite of platform-based products, leading a 15+ person team across diverse B2C (Retail), B2B (Corporate), and MSME segments to deliver scalable and user-centric experiences.
Coming Soon
Innovative solutions for B2B insurance technology platform
Led the design of innovative B2B insurance platform features, culminating in the ‘Innovative Award’ for Platform Innovation in 2024.
Coming Soon
HQ's crypto business and customers' experience on saved stashes
Designed a user-centric interface for a DAO to democratize property ownership, streamlining the complex process of co-investing in homes and land.
Coming Soon
How It Works
How It Works
How It Works
Partnership with a straightforward and collaborative experience. We follow a clear, four-step process to ensure we deliver maximum value and alignment every step of the way.
Partnership with a straightforward and collaborative experience. We follow a clear, four-step process to ensure we deliver maximum value and alignment every step of the way.
Partnership with a straightforward and collaborative experience. We follow a clear, four-step process to ensure we deliver maximum value and alignment every step of the way.
01
01
01
Discovery Call
Discovery Call
Discovery Call
We start with a free, 30-minute call to understand your specific challenges, business goals, and how we can best support your team.
We start with a free, 30-minute call to understand your specific challenges, business goals, and how we can best support your team.
We start with a free, 30-minute call to understand your specific challenges, business goals, and how we can best support your team.
02
02
02
Custom Proposal
Custom Proposal
Custom Proposal
Based on our call, we deliver a clear, concise proposal outlining the scope of work, timeline, and investment. No surprises, just a clear plan for success.
Based on our call, we deliver a clear, concise proposal outlining the scope of work, timeline, and investment. No surprises, just a clear plan for success.
Based on our call, we deliver a clear, concise proposal outlining the scope of work, timeline, and investment. No surprises, just a clear plan for success.
03
03
03
Collaborative Execution
Collaborative Execution
Collaborative Execution
Once approved, we kick off the project. Whether it's an audit, a sprint, or strategic design, we work closely with your team, providing regular updates and incorporating your feedback.
Once approved, we kick off the project. Whether it's an audit, a sprint, or strategic design, we work closely with your team, providing regular updates and incorporating your feedback.
Once approved, we kick off the project. Whether it's an audit, a sprint, or strategic design, we work closely with your team, providing regular updates and incorporating your feedback.
04
04
04
Actionable Handoff
Actionable Handoff
Actionable Handoff
We deliver the final results—be it a comprehensive report, a validated prototype, or a strategic roadmap—and walk you through the findings to ensure your team is ready to execute.
We deliver the final results—be it a comprehensive report, a validated prototype, or a strategic roadmap—and walk you through the findings to ensure your team is ready to execute.
We deliver the final results—be it a comprehensive report, a validated prototype, or a strategic roadmap—and walk you through the findings to ensure your team is ready to execute.
USER EXPERIENCE
USER INTERFACE
USER RESEARCH
FRAMER DESIGN
Testimonials
"She has been a great partner/collaborator on all aspects UI/UX and even other facets like product architecture, example mapping and application process flow definition."
Giovanni Arintok
Product Manager
“...She's not only upbeat when discussing the new trends with Product Design and User Experience, but also exhibits great leadership, molded from her experiences.”
Mikaela Queqquegan
UX Designer
“I am grateful to have Jas as my first mentor on ADPList. She is incredibly friendly and kind. Jas provided me with valuable resources and offered insightful feedback on my portfolio.”
Yen Ling
UX Designer, Tacklit
“Jasmae is very encouraging and friendly. She is really kind in her words for my portfolio critique. I learnt so much already from my first session with her...”
Jean Goh
UX Designer, Ambitious Group Asia
“Jas is a really good mentor her advices are very insightful. She's very approachable as well.”
Jerico Lelis
UX Designer, Freelance
“Her approach to learning is hands-on which is exactly what I'm looking for. She's also very responsive to messages.”
Twindy Pham
UX Designer, Rypl.com, Inc.
Testimonials
"She has been a great partner/collaborator on all aspects UI/UX and even other facets like product architecture, example mapping and application process flow definition."
Giovanni Arintok
Product Manager
“...She's not only upbeat when discussing the new trends with Product Design and User Experience, but also exhibits great leadership, molded from her experiences.”
Mikaela Queqquegan
UX Designer
“I am grateful to have Jas as my first mentor on ADPList. She is incredibly friendly and kind. Jas provided me with valuable resources and offered insightful feedback on my portfolio.”
Yen Ling
UX Designer, Tacklit
Testimonials
"She has been a great partner/collaborator on all aspects UI/UX and even other facets like product architecture, example mapping and application process flow definition."
Giovanni Arintok
Product Manager
“...She's not only upbeat when discussing the new trends with Product Design and User Experience, but also exhibits great leadership, molded from her experiences.”
Mikaela Queqquegan
UX Designer
“I am grateful to have Jas as my first mentor on ADPList. She is incredibly friendly and kind. Jas provided me with valuable resources and offered insightful feedback on my portfolio.”
Yen Ling
UX Designer, Tacklit
“Jasmae is very encouraging and friendly. She is really kind in her words for my portfolio critique. I learnt so much already from my first session with her...”
Jean Goh
UX Designer, Ambitious Group Asia
“Jas is a really good mentor her advices are very insightful. She's very approachable as well.”
Jerico Lelis
UX Designer, Freelance
“Her approach to learning is hands-on which is exactly what I'm looking for. She's also very responsive to messages.”
Twindy Pham
UX Designer, Rypl.com, Inc.
About
About
About
Behind the strategies
Behind the strategies
Behind the strategies
I'm Jasmae, a product designer focused on behavioral research. I am currently helping fintech-focused companies scale their digital products and mentoring the next generation of UI/UX Designers.
I am mostly remote but my home is Singapore and the Philippines.
Outside of my 9-5 I write blogs, teach aspiring designers and also read anything under the sun. I have two meowcro managers: Cosmo & Whiskey (my cats).
I'm Jasmae, a product designer focused on behavioral research. I am currently helping fintech-focused companies scale their digital products and mentoring the next generation of UI/UX Designers.
I am mostly remote but my home is Singapore and the Philippines.
Outside of my 9-5 I write blogs, teach aspiring designers and also read anything under the sun. I have two meowcro managers: Cosmo & Whiskey (my cats).
I'm Jasmae, a product designer focused on behavioral research. I am currently helping fintech-focused companies scale their digital products and mentoring the next generation of UI/UX Designers.
I am mostly remote but my home is Singapore and the Philippines.
Outside of my 9-5 I write blogs, teach aspiring designers and also read anything under the sun. I have two meowcro managers: Cosmo & Whiskey (my cats).
I have carried my love for design from my childhood to UX Design. Focusing on product strategies made all the difference for me while combining creativity.
Currently, I am trying to learn Spanish and brushing up on my Mandarin for fun. Growth never stops even outside work that’s for sure!
Stay curious. 🌱
I have carried my love for design from my childhood to UX Design. Focusing on product strategies made all the difference for me while combining creativity.
Currently, I am trying to learn Spanish and brushing up on my Mandarin for fun. Growth never stops even outside work that’s for sure!
Stay curious. 🌱
I have carried my love for design from my childhood to UX Design. Focusing on product strategies made all the difference for me while combining creativity.
Currently, I am trying to learn Spanish and brushing up on my Mandarin for fun. Growth never stops even outside work that’s for sure!
Stay curious. 🌱
Schedule a Call
For same-day response you can send an email at hello@jasmaedesign.com.
Schedule a Call
For same-day response you can send an email at hello@jasmaedesign.com.
Schedule a Call
For same-day response you can send an email at hello@jasmaedesign.com.
Other Projects
Other Projects
Other Projects
Let’s work together
If you’re looking for a product design growth partner, I'm here to help! :)
Join us at the ‘Nook for Designers’ newsletter where I send monthly learnings about UI/UX, Product Design and FREE resources.
Something you can read while sipping a cup somewhere!
© 2025 jasmaedesign.com. All rights reserved.
Let’s work together
If you’re looking for a product design growth partner, I'm here to help! :)
Join us at the ‘Nook for Designers’ newsletter where I send monthly learnings about UI/UX, Product Design and FREE resources.
Something you can read while sipping a cup somewhere!
© 2025 jasmaedesign.com. All rights reserved.
Let’s work together
If you’re looking for a product design growth partner, I'm here to help! :)
Join us at the ‘Nook for Designers’ newsletter where I send monthly learnings about UI/UX, Product Design and FREE resources.
Something you can read while sipping a cup somewhere!
© 2025 jasmaedesign.com. All rights reserved.